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Marketing Across the Universe – March 1, 2008
Before we take off on our adventure, entitled “marketing across the universe”, let’s review a couple of different marketing approaches. One is called branding, and many companies – with deep pockets –...
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Measuring Responses via Surveys – April 17, 2008
When we market for a particular buying segment, most of the time, we can research what motivates them to buy. Perhaps it is a staple, like greed or fear. Or it can be having an air of prestige. A...
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Copywriting,Writing Formats, and Open Source
Copywriting and Other Writing Formats As you probably know, I read what the daily posters say at Clayton Makepeace’s “Make Total Package”. I remember in one post, Clayton mentioned working with a...
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Internet Marketing CO-OP Exposé
A Lesson From Route 66 Route 66 is a fascinating route. Once upon a time, it was traveled by multitudes. Today it is obscure and difficult to find. You will find engaging sights, if you’re willing...
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Inbound Marketing University
According to Wiki at http://tinyurl.com/dycdyr, “Inbound marketing is marketing focused on getting found by customers. This sense is related to relationship marketing and Seth Godin’s idea of...
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Looking For Hype In All The Write Places
A shortened version of this post was part of guest blogging at theconfidentcopyw…. You seen the ads right? Make six figures while sitting at home – drinking lemon-aid, eating creme puffs, and writing...
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Is old fashion marketing school dead?
It would be, according to an Internet joint venture partner of mine. I will call him Mr. J. Only things like ClickBank and affiliate marketing hold promise. Should I believe him? Image by Donkey...
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Launch – Content Management: The Final Frontier – Social Media Book Contest
When I first encountered Michael I first met the work of Michael Stelzner about 3 years ago, when I purchased the book Writing White Papers: How to Capture Readers and Keep Them Engaged. Before buying...
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Checking out a business before becoming a client or taking a job
This should be obvious. Recently, I had a potential client approach me for a contact. They wanted me to provide IT training for clients. I would get a percentage and they would do the research,...
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Experience Repeat Trade Show Success with These Best Practices
Trade shows are still good for business. The Center for Exhibition Industry Research (CEIR) noted in a 2012 survey that almost 50 percent of the attendees surveyed said face-to-face interaction with...
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